How BingX Reached 40M Users in 2025 and What Drives Its Growth

BingX announced it has reached 40 million users globally as of early 2025, marking a significant milestone in its expansion as a crypto exchange platform. This growth is closely tied to the platform’s integration of AI-driven trading tools and its hybrid CeDeFi model, which combine centralized and decentralized finance features to appeal to evolving user preferences in crypto markets.

What happened

BingX’s user base reached 40 million registered users by early 2025, according to a report by BeinCrypto. The platform’s growth strategy has centered on the deployment of advanced AI-driven features, including AI-powered trading signals, copy trading algorithms, and personalized asset recommendations. These tools are designed to enhance trading efficiency and lower entry barriers for retail investors by automating insights and simplifying strategy implementation, as independently reported by CoinDesk.

The exchange operates on a hybrid CeDeFi (Centralized Decentralized Finance) model. This approach combines the liquidity, regulatory compliance, and security of centralized exchanges with decentralized finance elements such as smart contract-based products and cross-chain interoperability. The Block highlights this hybrid model as a competitive advantage that appeals to users seeking both the trustworthiness of centralized platforms and the innovation and transparency of DeFi.

BingX’s “Beyond Alpha” campaign, which emphasized user education, community engagement, and the promotion of its AI tools, has also been a key component of its growth. This campaign aimed to attract and retain users by fostering a more informed and engaged community around the platform’s technological offerings.

The platform is officially registered and regulated in multiple jurisdictions, which the company cites as a factor enhancing user trust through compliance and security assurances.

Independent analysis interprets BingX’s AI-driven tools as democratizing access to sophisticated crypto trading strategies, making them accessible to non-expert users. Similarly, the hybrid CeDeFi model is seen as an innovation that builds trust by blending centralized exchange features with decentralized finance benefits. This combination reflects shifting user preferences toward platforms that offer ease of use, security, and innovation simultaneously.

However, some analysts noted by The Block suggest that aggressive marketing efforts and referral incentives may also have contributed to rapid user growth, though this aspect is less emphasized in official statements and the primary source material.

Why this matters

BingX’s rapid growth highlights important trends in the crypto exchange landscape, particularly the increasing demand for platforms that integrate advanced technology with regulatory compliance and user trust. The integration of AI tools addresses a key barrier in crypto trading: the complexity and expertise required to navigate volatile markets. By automating insights and enabling copy trading, BingX lowers these barriers, potentially broadening crypto market participation.

The hybrid CeDeFi model exemplifies an emerging structural shift where platforms seek to combine the security and regulatory frameworks of centralized exchanges with the transparency and innovation of decentralized finance. This approach may appeal to users who are wary of the risks associated with purely decentralized protocols but still want access to DeFi’s novel products and cross-chain capabilities.

Together, these factors suggest evolving user preferences that no longer see centralized and decentralized platforms as mutually exclusive choices. Instead, users appear to value a blend of regulatory assurance, liquidity, ease of use, and innovation. BingX’s model, therefore, serves as a case study for how exchanges can adapt to these demands.

What remains unclear

Despite these insights, several important questions remain unanswered. The 40 million user figure represents registered users, but there is no publicly available breakdown of how many are active versus dormant accounts. Similarly, data on user retention rates and the proportion of trading volume attributable to AI-driven features versus traditional trading methods is not disclosed.

The sustainability of BingX’s growth amid increasing competition from other exchanges adopting similar AI and CeDeFi technologies is also not addressed. Furthermore, the long-term impact of evolving regulatory developments on BingX’s hybrid model and user trust remains uncertain.

No independent third-party audit reports or comprehensive user behavior studies are publicly available to verify the actual impact of BingX’s AI tools on trading success or user satisfaction. Additionally, there is no information on any security incidents or user complaints specifically related to the hybrid CeDeFi setup or AI functionalities.

Finally, while some analysts point to marketing incentives as a growth driver, the interplay between these campaigns and technological innovation is not fully explored in the available sources.

What to watch next

• Disclosure of active user metrics and engagement statistics to provide clarity on the quality of the 40 million user base.
• Data on trading volumes and performance comparisons between AI-driven and traditional trading features on BingX.
• Regulatory developments in key markets and their implications for BingX’s hybrid CeDeFi model and compliance status.
• Further independent assessments or audits evaluating the security and effectiveness of BingX’s AI tools and hybrid infrastructure.
• Updates on the evolution of BingX’s marketing strategies relative to technological innovation in sustaining user growth.

BingX’s milestone of 40 million users underscores a significant shift in crypto exchange dynamics, driven by the integration of AI tools and hybrid finance models. However, the lack of detailed user engagement data and the uncertain regulatory landscape leave open questions about the sustainability and broader impact of this growth. Continued transparency and independent evaluation will be essential to understanding how such platforms shape the future of crypto trading.

Source: https://beincrypto.com/bingx-40m-users-beyond-alpha-campaign/. This article is based on verified research material available at the time of writing. Where information is limited or unavailable, this is stated explicitly.